BRAND MANAGER (FASHION)

• 1. Brand Building & Development:

  2. Brand Planning & Execution:

  3. Portfolio Management & Product Strategy:

  4. P&L Management & Business Growth:

  5. Technology Integration in Branding & Fashion:

  • • • Strategic, plan and implement the brand strategy, ensuring a consistent image across all platforms.
      • Develop and manage brand concept, visual direction, and storytelling, ensuring strong positioning and differentiation.
      • Guide the brand’s aesthetic and style based on fashion trends and consumer behavior.
      • Work with the design team to develop visuals, lookbooks, and fashion campaigns aligned with the brand’s identity.
      • Conduct market research on competitors and consumer insights to enhance brand positioning.
      • Brand Strategic & Management to Enter The New Market: USA.
      • Develop marketing plans and brand growth strategies for different phases.
      • Collaborate with the marketing team to execute integrated marketing campaigns across digital, offline, and influencer channels.
      • Monitor and analyze campaign performance, adjusting strategies to meet KPIs.
      • Manage the brand’s marketing budget effectively to maximize ROI.
      • Develop and manage the product portfolio, ensuring alignment with market demand and profitability.
      • Work closely with the product team to define collections, material selections, and trend directions.
      • Oversee the product development process from concept to launch, ensuring brand consistency and quality.
      • Oversee brand revenue, profitability, and operational efficiency.
      • Monitor P&L performance and optimize pricing, promotions, and costs for sustainable growth.
      • Develop strategies to drive sales and expand the market.
      • Explore and implement technology in branding, marketing, and product development to enhance efficiency.
      • Stay updated on digital trends, AI, and automation to improve customer experience.

Hasaki Beauty & Clinic