Chief Operations Officer

B. Operational Excellence & Supply Chain Management

• 1. JOB PURPOSE

  The Chief Operations Officer (COO) is responsible for building, leading, and scaling Talad Thai’s end-to-end operational platform to deliver rapid, disciplined, and profitable growth.

  Reporting directly to the CEO, the COO owns multi-unit P&L, expansion strategy, operational excellence, Sabai CX, digital transformation, and leadership development, ensuring the company scales sustainably at both national and regional levels.

  2. KEY RESPONSIBILITIES

  A. Expansion Strategy & P&L Management

• Develop and execute Talad Thai’s expansion strategy using a data-driven, financially disciplined, and operationally ready approach.
• Support the company’s long-term growth plan to reach an opening pace of 40–50 new stores per year by 2029.
• Establish and enforce a robust expansion governance model for new store openings and renovations.
• Oversee CAPEX planning, bidding processes, and cost governance, ensuring transparency, accountability, and optimal capital efficiency.
• Own and manage multi-unit P&L, balancing aggressive growth with sustainable profitability.
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• E. People, Leadership & Organizational Scalability

• Build a scalable operating organization that minimizes dependency on individuals.
• Formalize HR processes, including KPI systems, performance management, and structured training programs.
• Identify, develop, and retain high-potential leaders to create a strong leadership pipeline.
• Coach and mentor senior and middle management leaders; provide direct and constructive feedback when required.
• Make tough decisions grounded in financial and operational realities.

• D. Digital Transformation & Data-Driven Management

• Design and implement Talad Thai’s digital transformation roadmap, integrating:
  • Finance
  • HR
  • Operations
  • Customer data
• Establish real-time dashboards and reporting systems to provide full visibility of financial, operational, and customer KPIs for the CEO and shareholders.
• Drive a data-driven culture where decisions are based on measurable results rather than assumptions.

• C. Sabai CX – Customer & Employee Experience

• Institutionalize Sabai CX as Talad Thai’s core management philosophy, not just a service concept.
• Ensure strong alignment between:
  • Customer experience
  • Employee engagement
  • Financial performance
• Guarantee consistent and scalable brand experience execution across all locations.
• Foster a high-performance culture grounded in accountability, empowerment, transparency, and Sabai values.
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• Build and execute a strategic procurement framework, including:
  • Supplier negotiation and contract management
  • Inventory optimization and waste reduction
  • Supply chain risk mitigation (e.g., single-source dependency, price volatility).
• Standardize and continuously improve SOPs across a multi-unit restaurant network.
• Drive operational efficiency by tightly controlling:
  • Food cost
  • Labor cost
  • COGS and supply chain performance
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