Online Content Specialist

As an Online Content Specialist, you will be responsible for producing high-quality, conversion-oriented content across Con Cung’s ecommerce platforms — including website, blog, and SEO projects with brand partners in the mother and baby category. You will play a key role in driving sustainable user growth by delivering engaging, accurate, and strategically aligned online content that meets both brand and business objectives.

1. Product/SKU Listing & Operations (40%)

• Ensure timely and accurate publishing of product information, promotional combos, and gifting programs on the website and app in alignment with monthly sales campaigns.
• Guarantee completeness, accuracy, and attractiveness of product content to support users in making informed online purchase decisions.
• Coordinate closely with category teams, operations, and other internal departments to ensure smooth execution of content-related tasks.

2. Online Content Production (30%)

• Create and publish SEO-optimized, editorial-quality content for online channels as required by project goals and brand initiatives.
• Develop informative and trustworthy articles related to parenting, nutrition, care, and shopping for moms and babies — in compliance with Con Cung’s content guidelines and editorial standards.
• Manage content production workflow, ensuring timely delivery and quality assurance.

3. Project Management & Execution (20%)

• Lead the execution of content-related projects and ensure they are delivered smoothly and aligned with pre-defined KPIs.
• Work collaboratively with both internal stakeholders and external vendors to proactively address project challenges and ensure timely resolution.
• Mentor and coordinate supporting team members to help achieve project objectives.

4. Product Development & Data Analytics (10%)

• Research and evaluate current features, UX/UI, and technical limitations of Con Cung’s website and app to propose enhancements that improve user experience and conversion.
• Collect, analyze, and interpret content performance metrics (e.g., traffic, engagement, conversion, bounce rate) using tools like Google Analytics, Search Console, and content dashboards.
• Develop insights and reports that inform content strategy, SEO priorities, user engagement tactics, and growth experiments.

Công ty Cổ Phần Con Cưng
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